New building for the international retailer
22,000 sq.ft. (2,040 m²)
"…gives Virgin Records a distinct presence and an identifiable image… [it] has become an icon."
— Architectural Design
"[Mark Dziewulski] is an architect making his own distinct impression… he has won over the critics and has helped shape the Sacramento Area."
—— Channel 3 Television News
"…an iconic building that draws attention to its presence ..it acts as a sign itself, since it is both dynamic and powerful."
— Archi Volta Magazine
This is the first purpose built structure for the international music retailer, Virgin Records. The tenant needed a strongly identifiable architectural image to project their market identity and to make them a clearly recognizable landmark.
The strength and uniqueness of the design create a strong association between the building and tenant, providing a prominence far in excess of Virgin's original brand name recognition in this market. In short, the building has become an icon for Virgin.
- Royal Institute of British Architects, RIBA San Francisco, USA
- American Institute of Architects Award – AIA award for design excellence
- Pacific Coast Builders Award
- World Architecture, UK
- FX Magazine, UK
- AD Architectural Design, UK
- Building, UK
- Visual Merchandising and Store Design, USA
- Color in Architecture, China
- 360° Architecture, China
- Archi Volta, Poland